2 Months after the earthquake in Nepal - here is how the bulgarians have helpd children and their families
UNICEF uses multiple communication channels and partnerships to mobilize financial support and solidarity
:: Via online donation at UNICEF Bulgaria’s website
- 306 people have donated various sums that amount to BGN 12 803
:: Via bank transfer to UNICEF’s bank accounts:
- 153 people have donated various sums through a bank transfer; the sum amounts to BGN 35 115.
:: Via SMS with the word “NEPAL” to 1021. The amount of the donation is BGN 2 and there is no tax added value for those who have a contract with whichever mobile network operator.
- 54 788 donors have helped the children of Nepal by sending short text messages and the sum they have reached is BGN 128 152.
THE OVERALL AMOUNT OF DONATIONS RAISED BY UNICEF BULGARIA VIA THE DIFFENT FUNDRAISING TOOLS IS BGN 176 070. THIS IS THE RESULT OF THE HELP AND CONTRIBUTION OF 55 233 INDIVIDUAL DONORS AND 20 CAMPAIGNS.
UNICEF Bulgaria would like to THANK each and every donor and all the collective efforts in the media, partner organisations from the non-governmental sector and representatives of the business.
- NOVA TV was a strategic media partner and has contributed the most to the accumulation of SMS which in fact constitute a huge part of all the donations. The media broadcasted numerous live reports dedicated to the situation in Nepal, the TV’s team was the first one from Bulgaria to cover what was happening on the ground and to show to the Bulgarian audience what UNICEF’s relief actions on the ground were. NOVA TV often broadcasted a video appeal for the children in Nepal in its newscast and talk shows. This was a major channel for the mobilization of solidarity and compassion of the Bulgarian people;
- Economedia, Web Media Group, Dir.BG, Informational agency “Focus”, the newspaper group “Bulgaria “, UNA News showed their support by putting up banners and information on their websites regarding the ways to donate to UNICEF;
- “Mega Mall” and “Serdica Center” supported us in the social media and also put up posters within the shopping centers sharing with their customers information about the fundraising campaign.
- TELERIK made a BGN 3 426 donation to UNICEF Bulgaria;
- The employees of H&M donated BGN 1500;
- Boyko Blagoev, Milena Kichashka, Methody Terziev, Kaloyan Kapralov, Velina Hristova and Hristo Boyadzhiev, who organized a charity exhibition with their own photos taken in Nepal (the young photographers had come back to Bulgaria 5 days before the atrocious earthquake took place). Their exhibition at the National Palace of Culture and the opportunity for people to buy the original photos and panes online raised BGN 10 101. Half of the sum was donated to UNICEF Bulgaria and the other half - to Teach for Nepal;
- 3Cycle who organized a charity concert and donated BGN 100 to UNICEF;
- The Ministry of Foreign Affairs which, on behalf of the Republic of Bulgaria, donated US 40 000 to the global fundraising campaign of the United Nations Children’s Fund.
On a global scale, with its presence in more than 190 countries and territories, UNICEF has managed to fundraise over US 50 million in support of the children in Nepal. That was the sum set by the United Nations. As for the rest - meaning the reaching of the 450 million that are needed for the initial recovery of Nepal, it is relied on partnering UN agencies, the non-governmental sector and on bigger corporate and individual donations from all over the world.
Why are we doing all of that?
Children are most vulnerable in times of natural disasters and humanitarian crises. The first hours after an earthquake are crucial. This is why UNICEF mobilised its emergency response teams as well as ensured highly needed and life-saving provisions, and concentrates its efforts on of the access to clean water, food and hygienic materials, as well as education and protection. Only a few days after the disaster UNICEF managed to deliver, via aircraft 120 metric tons of humanitarian aid, including life-saving medicine, provisions, tents for medical care on the ground and blankets for emergency help. Furthermore, UNICEF has provided safe spaces to children, ensured protection from human trafficking, as well as vital imunisations, education, psychological support, social and therapeutic help to the victims. The worst might be over but the efforts to return to normality keep going! 1 700 000 children and their families that suffered the hardest, rely on all of us in order to cope with this huge challenges. This a test for the humanity of the whole international community. The Bulgarians have once again proven that they are a compassionate and responsible people.
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UNICEF WOULD LIKE TO THANK YOU!!!