Children design a limited collection of soft toys for a good cause in a contest organized by IKEA

02.11.2015 15:24

For a second consecutive year, IKEA’s “Magical contest for children and their fantastic friends[IS1] ” is to transform 10 children’s wonderous characters into real soft toys for a good cause. SAGOSKATT, the limited collection which is the result of last year’s drawings from all over the world, is part of the “Soft toys for Education” initiative, and since November 2015, they are offered in all IKEA stores around the world.

2nd November 2015, Sofia - As of 2nd November 2015, children in Bulgaria have again been presented with the opportunity to draw their unique fantastic hero that can be turned into a real soft toy thanks to IKEA’s annual child drawing contest. 20 finalists from the country will have the opportunity to compete with drawings from all over the world in the global stage of the contest. A special jury of product designers and IKEA specialists from Sweden will select ten global winners whose characters will become part of the limited edition of soft toys with a cause for the year 2016. 

The Magical contest for children and their fantastic friends” initiative is taking place for a second consecutive year in Bulgaria. In the period between 2nd and 22nd November, all children up to the age of 12 can participate in the contest by uploading their drawing to or by submitting it in the “Customer service” department in any IKEA store. This year, those who visit the IKEA website will once again have the opportunity to vote for the drawings they favor the most, and the three drawings that gain the most votes will automatically participate in the final 20. The other 17 finalists will be selected by a jury which, as tradition has established, is represented by Iva Doychinova, a prominent Radio host who wakes up the listeners of radio FM+ with her talk show ”Iva from morning to lunch” .

The names of the 20 finalists from Bulgaria whose fantastic characters will compete in Sweden will be announced on 7th December.

As of November 2015, IKEA stores all over the world are offering the SAGOSKATT limited collection which came to life thanks to last year’s winners of the global stage of the contest.

“These plush toys are entertaining and truly fantastic but they also carry a special meaning. The IKEA Foundation donates 1 euro to UNICEF and Save the Children for every sold toy, which means that children help children have a better future” said Bodil Frijofsson, Senior product developer for IKEA in Sweden.

About the IKEA Foundation 
The IKEA Foundation aims to improve opportunities for children in some of the world’s poorest communities by funding holistic, long-term programmes that can create substantial, lasting change. The Foundation works with strong strategic partners by implementing innovative approaches to achieve major results in four main area of a child’s life: a place called home, a healthy start in life, quality education and sustainable family income. At the moment, the funded programs are helping 100 million children around the world. Learn more at:

About UNICEF   
UNICEF promotes the rights and wellbeing of every child, in everything we do.  Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.  
Learn more on and /unicef.bulgaria

About Save the Children  
Save the Children is the leading independent organization for children in the world, fulfilling programs for the improvement of the quality of life for children in more than 120 countries worldwide. The organization strives for a world where every child has the right to life, protection, development and participation. Save the Children’s mission is to inspire a new understanding of the way in which the world treats children and to achieve a lasting change in their lives. Learn more at: и

For more information:

Yoana Tzoneva  
Marketing Manager, IKEA Bulgaria    
Tel.: 02/439 4540  

JacklinTzocheva, Communication Officer, UNICEF Bulgaria   
Tel.: 02/9696207, 0888 68 32 31   

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.