It is so nice to donate twice!

09.11.2015 09:00

IKEA Foundation and IKEA Bulgaria team up for a better future for the children here and around the world 

For the thirteenth consecutive year, IKEA carries out the “Soft toys for Education” initiative for a good cause. Each year, the global partnership between IKEA Foundation, UNICEF and Save the Children helps more children around the world gain access to education and therefore have a chance for a better start in life. IKEA Bulgaria is taking part in the initiative for the third consecutive year by doubling the donation in the support of UNICEF Bulgaria’s local projects for children from the most vulnerable groups.

The “Soft toys for Education” global campaign strives to ensure quality education for children living in the poorest regions of the planet. Once again, for every soft toy sold in an IKEA store between 2 November and 2 January, the Foundation is going to donate 1 euro to projects of Save the Children and UNICEF.

For its 13 years, the “Soft toys for Education” initiative has raised around 77 million euros, reached over 11 million children via 99 projects, implemented in 46 countries.

“We can overcome poverty if we make the education of children our priority. We aim at investing some of our revenue in quality education for girls, children with disabilities, children from minority groups – because no one should be left at the hands of mercy” says Per Heggenes, CEO of IKEA Foundation.

Along with participating in the global initiative, IKEA Bulgaria donates BGN 2 for every purchased soft toy – in the form of refurbishment, creative materials and toys in support of UNICEF Bulgaria’s projects so that more children in the country gain access to education and a future filled with opportunities.

Thanks to the IKEA customers who bought toys during the campaign in 2014, IKEA Bulgaria managed to raise BGN 71 850. The sum ensured a home-like comfort in the newly opened Child Advocacy Centers in 3 Bulgarian cities.

28 children from vulnerable families, (children who were outside the scope of traditional kindergartens) aged 3 and 4, had the opportunity to participate in  various educational activities in UNICEF’s first for the country Centre for Early Childhood Development in the town of Kotel. For merely a year they managed to achieve educational results very similar to those of their peers in mainstream kindergartens - even though some of them had never had access to books, toys and other educational materials before that. With IKEA’s support, the innovative Center for children in conflict with the law in Sliven started operating in September 2015. It hosts the Center for intensive socio-behavioral support, Observed Home[IS2]  (for young people over the age of 18) as well as Transient Home (for children under the age of 18). Again in 2015, IKEA ensured the coziness of the innovative for Bulgaria Child Advocacy Center in Sofia. 

10 wondrous characters, winners of the annual “IKEA magical contest for children and their fantastic friends“, which were transformed from drawings into real soft toys of the SAGOSKATT limited collection, participate in this year’s “Soft toys for Education” campaign. This is the second consecutive year that the contest takes place in Bulgaria and presents every child up to the age of 12 with the opportunity to design a soft toy for a good cause. Therefore, children help children! You can find more about the contest here:

About IKEA Foundation   
The IKEA Foundation aims to improve opportunities for children in some of the world’s poorest communities by funding holistic, long-term programmes that can create substantial, lasting change. The Foundation works with strong strategic partners by implementing innovative approaches to achieve major results in four main area of a child’s life: a place called home, a healthy start in life, quality education and sustainable family income. At the moment, the funded programs are helping 100 million children around the world. Learn more at:

UNICEF promotes the rights and wellbeing of every child, in everything we do.  Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.    
Learn more on and

About Save the Children: 
Save the Children is the leading independent organization for children in the world, fulfilling programs for the improvement of the quality of life for children in more than 120 countries worldwide. The organization strives for a world where every child has the right to life, protection, development and participation. Save the Children’s mission is to inspire a new understanding of the way in which the world treats children and to achieve a lasting change in their lives. Learn more at: и

For more information:

Yoana Tzoneva  
Marketing Manager, IKEA Bulgaria  
Tel.: 02/439 4540  

JacklinTzocheva, Communication Officer, UNICEF Bulgaria  
Tel.: 02/9696207, 0888 68 32 31 


UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.