Make the Invisible Visible: UNICEF Bulgaria campaign urges louder voices and urgent action to fight violence against children
6 March 2014
Today, UNICEF Bulgaria launched a long-term campaign urging louder voices and urgent action to fight violence against children “Make the Invisible Visible. Help us make violence against children disappear!” The campaign is supported by Mrs. Kristalina Georgieva – European Commissioner for International Cooperation, Humanitarian Aid and Crisis Response and Mrs. Eva Jecheva – Chairman of State Agency for Child Protection.
“Violence exists in every country, in every society and social group. Regardless of when, how and what type of violence is exercised on the child – we should not close our eyes or look away. Our outrage and intolerance towards such behaviour should be expressed. We should turn the invisible into visible!” said Mrs. Tanja Radocaj, UNICEF Representative for Bulgaria.
The aim of the campaign is to raise awareness of the issue of violence against children as well as to join forces on local, regional and national levels in order to end the violence.
“There is enough data and evidence that violence has a serious effect on the child`s physical and mental development. Violence reduces the child`s capacity to learn, to socialize and deprives children of the chance to become successful adults and parents. It is important to focus on this problem and act every time we suspect that a child has become a victim of violence. When if not now? Who if not us?” said Mrs. Radocaj.
“This campaign should be regarded as a provocation towards our society and to everyone who perceive violence as a tradition. The most important thing is to work with the children, to hear what they have to say and to take into consideration their suggestions for preventing violence. Let`s turn to children. The calm and peaceful environment, should be the default environment for every child.” said Mrs. Eva Jecheva Chairman of the State Child Protection Agency.
The campaign was inaugurated by a strong video spot that showed Mrs. Georgieva as the leading ambassador of the initiative. “Just because you can’t see violence against children doesn’t mean it isn’t there! Make the Invisible Visible. Help us make violence against children disappear!” says the European Commissioner.
Child protection is a leading part of UNICEF`s work. The UN Convention on the Rights of the Child understates that every child in the world has the right of protection from all kinds of violence.
UNICEF works in more than 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
For more information:
Jacklin Tzocheva, Communication Officer, UNICEF Bulgaria
Tel.: +359 2 / 96 96 208
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