TOGETHER FOR EVERY CHILD

TOGETHER FOR EVERY CHILD

The culmination of the joint campaign "bTV and UNICEF: Together for Every Child" will be a fundraising concert-telethon broadcasted on bTV on November 26

October 28, 2016, Sofia - bTV Media Group, UNICEF Bulgaria and partners join forces once again to attract attention and raise public awareness of the importance of realizing the rights of children in Bulgaria. Under the slogan “bTV and UNICEF: Together for Every Child” the campaign will show actual results achieved for children in Bulgaria through the partnership launched in 2008 that managed to unite people, companies, civil sector, government, state institutions, and media. Thus, mobilizing solidarity, professional effort, political will and financial resources in support to reach more vulnerable children and families.

The progress achieved in realizing the right of every child to live in a family environment is substantial – for the last six years there are over 13,600 cases of successful prevention of abandonment[1].

The number of children in institutions continues to decline and in June 2016 the total number of boys and girls in Homes for medical and social care and Homes for children deprived of parental care is 1232 children, 6 times smaller than in 2010 when it was 7500. (Source - ASA). All 25 Homes for children with disabilities have been closed. (Source - ASA).

Foster care as a temporary alternative to the separation of the child from the family and avoiding placement in an institution has evolved noticeably over the past 10 years and actually increased more than 40 times: 60 foster parents in 2006 to 2480 foster families in the middle of 2016 (source - ASA).

Thanks to the collaboration of thousands of donors during the bTV and UNICEF show "The Magnificent Six", we created family-counseling centers in Shumen and Montana to support families with complex needs.  Already 4034 families received parenting support which prevented the separation of babies from their families and consequently the placement of children in institutions, providing when needed suitable temporary foster care.

With the mission that each family is entitled to support in caring for their children, along with partners we helped create the Centers for maternal and child health in Shumen and Sliven. 9065 children and 8194 families have received the needed support from mobile teams of nurses for the period 2013-2015.

Despite the achievements, yet there are serious challenges to ensure the right of children to early childhood development, early learning and education. To support the realization of the rights of the youngest ones, in partnership with the state institutions, media and the civil society, we started building a proper inclusive environment in kindergartens focusing on children with special needs, because in Bulgaria there are about 23,000 children living with a disability and for the 2015-2016 school year about 8000 children are still excluded from the educational system and social environment.

One of the serious breaches of children's rights that girls and boys worldwide are facing is violence. Bulgaria is no exception. There is not accurate data on children and women victims of violence and studies about social norms and attitudes supportive of violence are rare. To make visible the invisible, together we launched a campaign “Future without violence for every child.” Reports of violence cases trough the National telephone line increased but integrated response to victims remains a challenge. To support children and families victims and witnesses of violence, we helped create an innovative service - Child advocacy and support centers – ZoneZakrila in Shumen, Montana and Sofia. For one year the teams have helped 164 children and their families receive comprehensive care from a psychologists, lawyers, medical practitioners, and social workers.

On the eve of the 70th anniversary of the UN Children's Fund and as part of the strategic partnership between UNICEF and bTV during the last decade, the campaign “bTV and UNICEF Together for Every Child” will broadcast a series of stories telling in an ethical and friendly way the change in the fate of the children of Mogilino and other institutions; children in temporary foster care; children who live again with their biological families or in a family-type environment; children with special needs participating in kindergartens; children witnesses and victims of violence supported to overcome the traumas and to seek justice and remedies; and babies enjoying their right of having the best start in life. The stories will be broadcast every Saturday in the show "This Saturday" and will be presented by the show host Mariana Vekilska and the reporter Alexandra Krusteva who has established themselves as one of the most trusted friends and advocates of children and their rights. Stories and discussions on this issue will be included in the news emissions and other tv shows of Btv.

The culmination of all these efforts will be a fundraising concert-telethon on bTV on November 26 (Saturday, 20:00). For yet another year, hundreds of celebrities from the spheres of the music, movies, sports, favorite people from bTV, many public figures, representatives of business and NGOs - will join forces in a common cause: every child in Bulgaria to realize his/her rights and have a chance to develop his/her full potential.


[1] The data is from the updated action plan for implementing the National Strategy "Vision for deinstitutionalization of children in Bulgaria", October 2016

About UNICEF:    
UNICEF promotes the rights and wellbeing of every child, in everything we do.  Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.  

For more information:   
Jacklin Tzocheva, Communication Officer, UNICEF Bulgaria  
Tel: 02/9696208, E-mail: jtzocheva@unicef.org 

Pneumonia and diarrhoea kill 1.4 million children each year, more than all other childhood illnesses combined – UNICEF

11.11.2016 in Projects

World leaders gathered at COP22 have opportunity to make commitments that will help save the lives of 12.7 million ...

Nearly 600 million children will live in areas with extremely limited water resources by 2040 - UNICEF

22.03.2017 in News

Poorest children will be most affected as climate change worsens an ongoing water crisis ...

Online experiences of children in Bulgaria: risks and safety

16.02.2017 in News

A national reprezentative survey 2016, ...

Let us together say NO to the violence among children at school

16.02.2017 in News

Pink Shirt Day 22 February ...

Bill and Melinda Gates 2017 Annual Letter

15.02.2017 in News

Warren Buffett’s Best Investment Bill and Melinda Gates 2017 Annual Letter February 14, ...

IKEA is going to produce a toy, designed by Bulgarian child

06.02.2017 in News

Available only in ...

More investment in the health of adolescents

01.02.2017 in News

Survey data for Bulgaria confirms the global trends, but alerts of the need to strengthen national efforts to improve ...

Young refugee and migrant children at risk as extreme cold weather grips much of Europe – UNICEF

20.01.2017 in News

Backlogs and brutal weather compound hardships facing stranded children ...

Over 40 per cent of Syrian refugee children in Turkey missing out on education, despite massive increase in enrolment rates - UNICEF

19.01.2017 in News

Turkey hosts highest number of child refugees in the world. Education is their only ...

17.01.2017 in News

...

Joint Statement on Syria

16.01.2017 in News

WFP Executive Director Ertharin Cousin UNICEF Executive Director Anthony Lake Under-Secretary-General for ...

IKEA awarded the finalists in the third edition of the "The magical competition for children and their fantastic friends"

21.12.2016 in News

Company representatives and partners in the initiative met the young artists and invited them to visit the exhibition, ...

Statement attributable to Geert Cappelaere, UNICEF Regional Director, on the children of Aleppo

14.12.2016 in News

We urge all parties to the conflict to allow the safe and immediate evacuation of all ...

UNICEF in Bulgaria is expressing its solidarity with the children and families affected by the accident in Hitrino

12.12.2016 in News

All the services in the region of Shumen, supported by UNICEF – Family Consultative Center, Center for Maternal and ...

UNICEF commemorates 70 years of tireless work for the world’s most vulnerable children

09.12.2016 in News

The world’s largest children’s organization was established on 11 December 1946 to bring help and hope to children ...

New film featuring UNICEF Goodwill Ambassador David Beckham highlights urgent need to end violence against children

05.12.2016 in News

Violence against children marks them forever. Together, we must end it. ...

New HIV infections among adolescents projected to rise by nearly 60 per cent by 2030 if progress stalls – UNICEF

01.12.2016 in News

Urgent action needed to improve HIV prevention and treatment for young people ...

UNICEF in Bulgaria united partner, allies, advocate in big celebration and a joint promise to work together for the wellbeing of every child

01.12.2016 in News

The United Nations Children’s Fund marks the 70th anniversary of its establishment, as well as 10 years of UNICEF ...

Child Rights Agencies call on EU to put refugee and migrant children first

30.11.2016 in News

More than 700 children are estimated to have died at sea trying to reach Europe this year alone. Last week, a six-year ...

22.11.2016 in News

...

IKEA gets the world playing to support children’s rights

22.11.2016 in News

Play is a fundamental right for all children. That’s why IKEA and IKEA Foundation are teaming up with six leading ...

21.11.2016 in News

...

Universal Children’s Day: A wake-up call on child rights violations

20.11.2016 in News

The rights of millions of children are being violated every day, UNICEF said today as it marked Universal Children’s ...

17.11.2016 in News

...

UNICEF makes venture capital investments in emerging market tech start-ups

15.11.2016 in News

The UNICEF Innovation Fund is inviting technology start-ups to apply for investment and become part of this growing ...

Universal Children’s Day: Two hundred world renowned writers come together for children’s rights

14.11.2016 in News

Chimamanda Adichie, Paulo Coelho, Christina Lamb and Nuruddin Farah join writers around the world to pen ‘Tiny Stories’ ...

Pneumonia and diarrhoea kill 1.4 million children each year, more than all other childhood illnesses combined – UNICEF

11.11.2016 in News

World leaders gathered at COP22 have opportunity to make commitments that will help save the lives of 12.7 million ...

08.11.2016 in News

...

Basic training program for foster care specialists and teams

23.11.2016 in Publications

Available only in ...

Building Better Brains

04.11.2016 in Publications

New Frontiers in Early Childhood ...

UNICEF is United Nations Children's Fund and a part of the big family of UN. From 1949, UNICEF is a leading organization, working in more than 190 countries for the benefits of children.