The Magnificent Six

The Magnificent Six

The second season of The Magnificent Six starts on 22 September, at 20.00 hours on bTV. The show, which paved the way for a new type of charity in Bulgaria, it was broadcast in bTV primetime for 3 months.

The mission of the show, which is again partnered by UNICEF, was to raise funds and start the first out of a series of closedowns of care institutions for infants aged 0-3, beginning with the one in Shumen. For this purpose,  UNICEF will set up a network of services and measures in support of parents and families with young children, which will thereafter be transformed into a model for closing down infant care institutions and abandonment prevention. The slogan of the programme is: 'A family for every child!'

DRAFT BUDGET FOR CLOSING DOWN THE INFANT CARE FACILITY IN SHUMEN >>

Placement with an institution inflicts most harm on a baby. It triggers irreversible consequences on the child's development and deprives him/her of any chances to enjoy a normal life. The most recent surveys show that the 0-3 age-group placements with medical and social care facilities tend to retain constancy over the past 10 years. Currently, these facilities are in charge of about  40% of all children raised in institutions throughout the country. Every year, the state wastefully injects millions of levs in the upbringing of abandoned babies and infants, without offering the quality service needed for their normal physical development and failing to provide families with any effective support.

The long-term goal of the second edition will be to launch a closure model for infant care facilities by UNICEF standards, which will be integrated in domestic legislation and taken on by the relevant institutions on a national scale. 

Ani Salich, one of the most fancied faces on bTV and UNICEF's Goodwill Ambassador, will host this season of The Magnificent Six, too. Global Films will once again act as executive producers and Magardich Halvadzhiyan will be directing. Ani Salich will be joined on stage by the music producer Angel Zaberski and the Akaga Band. The Magnificent Six will feature a series of concerts of 6 famous Bulgarian singers in duets with 6 other publicly known figures. Theatre, sports and media celebrities will be invited. The stars' participation in the bTV show will be entirely gratuitous. The duets will pair in the first live release of the show, in front of the audience. Everyone can vote for their favourites or their performances by SMS, and the amounts will be credited to a UNICEF account for the purposes of the social project. As before, the programme will convey a positive atmosphere , with no scandal and plotting between the participants, so as to be wholeheartedly enjoyed by an audience in all age ranges and generate support for its noble mission.                                                                                                                                                                           

Similarly to the first season of The Magnificent Six, the three mobile operators М-Tel, Globul and Vivacom, as well as the Interactive Media Services Ltd. (in charge of tracking the SMS telephony) will work free of charge and 1 lev of the value of each donated SMS (BGN 1.20, VAT inclusive) will be contributed to the mission. bTV and UNICEF will ensure the full transparency in the expensing of all donations. Every step will be followed on bTV and PRO.BG news broadcasts, and paralleled by the official website of the show on the bTV page, and the UNICEF website. Thus, donors will be updated on the progress of the project, the budget and all activities and costs in the closure of the care home in Shumen and the setting-up of social services to aid in the process. The spectators who donate an SMS during the show will receive regular information on the expensing of the funds, whereas mobile operators will deliver this reporting service for free.

The Magnificent Six is a part of the comprehensive campaign of the bTV Media Group, which will be joined by all media in the corporation: bTV, bTV Comedy, bTV Cinema, PRO.BG, RING.BG, and the radio stations N-Joy, Z-Rock, Melody, Jazz FM, Classic FM and PRO FM, together with all the websites of the media group. The objective is to reach a maximum number of audience, trigger a change of attitude to baby abandonment with millions of citizens and make them contribute to the closedown of the medical and social care facility for infants aged 0-3.

PROGRAMME BACKGROUND

The Magnificent Six is the first charity show of its kind, through which in early 2008, bTV attracted broad public attention to the situation of abandoned children in Bulgaria. Owing to the bTV audience and to a number of corporate and private donors, the amount collected from January to May, 2008 reached BGN 1 869 788.74. The money was used to provide care in a family-like environment for all children from the Mogilino facility, which earned its dismal reputation after the release of the BBC documentary Bulgaria's Abandoned Children.

The funds generated by The Magnificent Six were entrusted to UNICEF and invested to establish the Little House social service in various locations of the country, so that children in Mogilino could be transferred to a family-like environment. UNICEF also extended funding for specialised medical and rehabilitation equipment for the children in need, and made training arrangements for the professionals working with children, so as to foster their full intellectual capacity. The Little House service was launched in several municipalities, which were found capable of ensuring  good-quality healthcare and local qualified personnel: Ruse (2 houses), the village of Glozhene (1 house), Varna (1 house), Dve Mogili (1 house) and Sofia (1 house).  The project was officially closed on 31 August 2010, with the opening of the last Little House in Sofia.

The Mogilino model will be applied in a step-by-step process to close down all care institutions for disabled children in Bulgaria, whereas currently, budget funding is fed for deinstitutionalising another 1386 children, by using of the same approach.

FULL EXPENDITURE REPORT ON THE DONATIONS IN THE FIRST SEASON OF THE MAGNIFICENT SIX>>

bTV and UNICEF hereby express their acknowledgement for the gratuitous participation of the stars Dancho Karadzhov and Mariana Vekilska, Mariana Popova and Titi Papazov  (the first season winner), Reni and Nikolay Svinarov,  Dicho and Neli Ivanova from Survivor, Desi Dobreva and Martin Zahariev, and Veselin Marinov and Rumyana Marinova. We would also like to thank the mobile operators M-Tel, Globul and Vivacom, as well as the Interactive Media Services Ltd., who counted the SMS vote for this charitable initiative free of charge.

The change of social attitudes to abandoned infants in Bulgaria is the first step towards the children's exit from specialised institutions and their subsequent placement in a suitable environment.

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UNICEF is United Nations Children's Fund and a part of the big family of UN. From 1949, UNICEF is a leading organization, working in more than 190 countries for the benefits of children.