View more


Children and the media. Mission: Ethical Reporting

Professional journalists have the role and the responsibility to not only to respect all child rights, but also to actively promote them in media


World Children's Day, #ForEveryChild

#WorldChildrensDay is a call to action for children, by children – demanding a better future for every child.

Age matters

UNICEF and Youth Policy Labs ask youth to participate in the regional research "Age matters" untill 10 of November

UNICEF: Lets hear the voices of adolescents!

The Adolescence - fascinating time to learn and experience, development and expressing the critical thinking and participation in social and political issues.

YES to the breastfeeding in public spaces!

In World Breastfeeding Week, UNICEF in Bulgaria and partners and launching a long-term supportive campaign

UNICEF: The most vulnerable children in Bulgaria need your support

On June 1, the International Children’s Day, the United Nations Children’s Fund launches a donation campaign



Joined bTV and UNICEF' s campaign Together for Every Child shows the results achieved for children in Bulgaria through the partnership launched in 2008 that managed to unite people, companies, civil sector, government, state institutions, and media. Thus, mobilizing solidarity, professional effort, political will and financial resources in support to reach more vulnerable children and families.

Sentenced childhood? Justice for every child

UNICEF in Bulgaria and NOVA Broadcasting Group are launching a mutual informational and advocacy campaign in favor of the rights of children in conflict of the law

Bulgaria ON AIR and UNICEF Bulgaria launch a joint campaign for the right of children participation and their ethical media coverage

The aim is to encourage consultations with children and respect their right to comment on all matters that affect them


Universal Children’s Day: Why fair matters

UNICEF Ambassadors Orlando Bloom, Liam Neeson, Sir Roger Moore, Shakira, Ricky Martin, Priyanka Chopra, Novak Djokovic, Mia Farrow, Ishmael Beah, Susan Sarandon and Angelique Kidjo join forces to fight today’s unfair world for children

Together from kindergarten

UNICEF and bTV launched a new social campaign on children with specific needs

Help the children of Syria

With Syria’s war well into its third year, the number of Syrian children forced to flee their homeland as refugees has now reached one million. Children of Syria need shelter, warm clothes, food, health, psycological help and education. The largest humanitarian operation in history has seen UNHCR and UNICEF mobilizing support to millions of affected families and children. Help us to reach them now.

World's Largest Lesson

The World’s Largest Lesson inspires the new generation to create a better, more just and sustainable future

Destroy germs. Protect children

Domestos and UNICEF launched a join campaign in Bulgaria

My voice matters

In March 2015 UNICEF Bulgaria launched an informational and social campaign dedicated to the right to child participation. This means the informed and voluntary inclusion of children – also those belonging to marginalized groups, children of various ages and different abilities – in all matters which concern them directly or indirectly.

Nepal earthquake

At least 1 700 000 children living in areas severely affected by the earthquake in Nepal are in urgent need of humanitarian assistance! The 7.9 magnitude earthquake on 25 April, and nearly 60 aftershocks, caused vast devastation across much of the country, including more than 7,000 deaths and widespread destruction of buildings.


Future free of violence for every child

In November 2014, bTV (the biggest private national television in Bulgaria) and UNICEF Bulgaria launched a joint social campaign to raise awareness towards the issue of violence against children, its consequences and the means to ensure adequate support and care for the victims.

We believe in 0

The rights to survival, development and protection is an inalienable rights of every child and is guaranteed by the UN Convention on the Rights of the Child. Every child should be respected as an individual person and an active member of their family, community and society.

UNICEF Photo Reporters - Child Rights Have Story and Face

25th anniversary of the adoption of the UN Convention on the Rights of the Child.

Sentenced to Life without Childhood

Send SMS to 1021 to make a one-time donation of 2 BGN

Make the Invisible Visible

UNICEF Bulgaria launched a long-term campaign urging louder voices and urgent action to fight violence against children.


There are children who don`t dream of toys

Santa Claus can`t fulfill their wishes on his own

MISSION: Every Child

Stars will perform for “Mission: every child” in support of UNICEF

Children do not come with instructions for growing

The Visiting nursеs from the Center for Maternal and Child Health, supported by UNICEF, can support you. Help them to reach more families.

Become regular Benefactor via mobile phone

UNICEF Bulgaria establishes new, easy and convinient, free of taxes and VAT channel for monthly donations through mobile phone. Clients of all national mobile operators in Bulgaria should only send an SMS with number "2" or "5" to 1021. The SMS text reflects the price and value of the monthly donation. VAT will not be charged.

Life as It Is - Workshop for parents

From January 6th - each Sunday, from 15 o' clock watch on bTV In eight consecutive Sundays the program will take you to the "Workshop for Parents" - a place where they share issues and relationships education of their children.


Some children don't dream of toys...

This holiday season help UNICEF reach the children in need.

Life as it is - Being a parent

This time the documentary reality touches on the most important years of personality development: from birth to the first steps in school. The show brings to the surface problems most of us - parents in Bulgaria - have to deal with every day but they often remain untold and unresolved. The show is part of UNICEF's work in support of early childhood development and...


Become BLAGODETEL with monthly donations

Children need care every day, every minute, always. If each of us helps regularly, they would never be alone. Become BLAGODETEL, because a single gesture is not enough. Give childhood and make thousands of children happy! Give monthly via direct debit or standing order in your bank, or register at www.unicef.bg

Hear me now! Tomorrow may be too late! - Early Childhood Development Communication Campaign

UNICEF is launching an early childhood development campaign with the slogan Hear me now! Tomorrow may be too late! It aims at raising public awareness of the importance of early childhood and the need for support, as well as to raise funds for the UNICEF "School for Parents - Let's Grow up Together" project.


The Magnificent Six

The second season of The Magnificent Six starts on 22 September, at 20.00 hours on bTV. The show, which paved the way for a new type of charity in Bulgaria, it was broadcast in bTV primetime for 3 months.


UNICEF's Campaign for Early Child Development

"Every child matters and should be given a chance!"

20 years The Convention on the Rights of the Child

"The Convention on the Rights of the Child stands as a universal standard for building a better world - a world in which the best interests of children are a primary concern of all. The challenge for the next 20 years is to build on the progress already achieved, working together to reach those children who are still being denied their rights to survival, development, protection and participation."

Invisible Children

Where others see problems, we see opportunities. Where others see embarrassment, we see pride. Where others see burden, we see love. Because the most vulnerable children are our greatest priority.

See it. Hear it. Tell it.

"See it. Hear it. Tell it." campaign is being implemented by the Social Activities and Practices Institute, with the assistance of "No man's children" Foundation, Poland. The campaign aims at raising the public awareness and sensibility of adults about physical abuse of children and informing them about the effective ways of supporting a child victim of violence.


"One Pack = One Vaccine"

The campaign "One Pack = One Vaccine" organized by UNICEF and Pampers aims at raising funds for tetanus vaccines for African mothers and their newborns. Pampers will donate to the United Nations Children's Fund the cost of 1 vaccine for every specially marked pack of pampers sold.


School Free of Violence

Part of the work on the prevention of violence against and among children is complemented by the project "School free of Violence" implemented by UNICEF, the State Agency for Child Protection, Sofia Municipality, Ministry of Education and Science, and other institutions, aiming to create a safe and supporting school environment through direct interaction with children, teachers and parents in the school.


All Children Have Rights. Everyone Can Help

With the special participation of Dimitar Berbatov, UNICEF Goodwill Ambassador, the campaign is launched on 20 November - the day when the Convention on the Rights of the Child was signed.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.