Corporate Partnerships


UNICEF works closely with multi-national corporations, national companies and small- to medium-sized businesses to identify, design and implement alliances that leverage the strengths of the corporate sector on behalf of the children. By working together, companies help to support UNICEF's programmes and efforts as well as advance awareness campaigns on issues vital to children.

There are a variety of ways in which companies could support UNICEF.

Corporate donation
Many companies or their charitable foundations choose to make a straightforward
corporate donation. UNICEF works closely with our partners to decide where the money goes and to publicise the donation to key stakeholders.

You could make a donation in support of UNICEF work for the children of Bulgaria to the bank account below:

Account holder: UNICEF Bulgaria
Address: 87,Al. Dondukov Blvd, Sofia 1000, Bulgaria
Bank: Piraeus Bank Bulgaria
IBAN: BG73PIRB74021604291401
Currency: Bulgarian Leva BGN (1 EUR = 1.956 BGN)


Bank: Raiffesien Bank Bulgaria
IBAN: BG34 RZBB 9155 1065 0349 19
Currency: Bulgarian Leva BGN (1 EUR = 1.956 BGN)

Cause-related marketing
UNICEF has also benefited from cause-related marketing products. Signature cause-related marketing programmes allow a company to offer consumers the opportunity to support UNICEF with their product purchases. Linking a company's sales campaign directly to UNICEF is an effective way for a brand or product to engage consumers, boost sales and enhance its corporate image. When UNICEF is the beneficiary of a cause-related marketing activity, it receives either a percentage of the retail price or a fixed amount negotiated with the company.

Special Events
Corporate partners can designate UNICEF as the beneficiary of their own fundraising activities or they can sponsor UNICEF special events.

Customer fundraising
Customer fundraising, including face-to-face appeals, database access and round-up mechanisms, is a simple way for UNICEF to generate income.

Payroll donations
We can also support employee fundraising initiatives - in some cases the money raised is matched by the company. There are many innovative and effective ways employees can be engaged in supporting UNICEF's work. Some include online giving, automatic payroll deductions, etc.

In addition to our usual long-term partnerships, many organisations choose to fundraise for UNICEF during emergency situations.


UNICEF offers corporate partners a unique opportunity to align with the world's leading and most respected children's organization to ensure the health, education, equality and protection of all children is advanced.

By partnering with UNICEF in cause marketing, corporations can build brand awareness, enhance retail, client and customer relationships, and increase sales and market share. Strategic grants and contributions can support programmes aligned with the company's interest and core competencies, involve employees in several ways such as through giving and matching gift programmes, and leverage gifts in-kind.

UNICEF can offer communication and PR support through the following assets:

Global influence
UNICEF is present in over 190 countries worldwide and can match the reach of leading global brands. UNICEF works with governments and in partnership with local communities.

International brands
UNICEF has worked with partners to develop globally recognised brands. For example, the Change for Good programme with British Airways, the Check Out for Children Programme with Starwood Hotels and Resorts, and United for UNICEF with Manchester United.

Profile and recognition
Build your company's profile and reputation through an association with the world's leading organisation working for children, supported by an unparalleled number of internationally recognised celebrities and high profile ambassadors.

Media Relations
UNICEF has an experienced media relations team which works with our corporate partners to maximise the PR benefits of their partnership.

Continuous involvement
Dedicated account managers maintain and develop partnerships, provide regular feedback reports and lead visits to projects' sites to engage our partners in the work that they have supported.

Our commitment
UNICEF's work is ongoing, allowing your company to pursue its long-term strategic goals. UNICEF is focused on building long term partnerships with companies in order to provide maximum rewards for both parties.


UNICEF actively seeks alliances with those in the business community whose behaviour, on balance, demonstrates a willingness to exercise corporate social responsibility. UNICEF seeks to work with businesses that demonstrate a commitment to and affinity with UNICEF's mandate and core values which fit with our programme, advocacy, and fundraising goals.

Guiding principles
UNICEF applies two guiding principles when contemplating an alliance with a member of the business community: find the best ally, and find the best alliance.

The Best Ally
UNICEF takes two steps to determine whether a corporation is the best ally for UNICEF -- that is, whether its record, on balance, demonstrates a willingness to exercise corporate social responsibility. First, UNICEF undertakes research regarding the potential ally, a form of "due diligence". Second, UNICEF measures that information against the fundamental principles on which UNICEF and the United Nations are based, and against our specific mission, mandate and brand values. The organisation's judgement is based on these considerations. The guidelines below help guide that assessment.

The Best Alliance
UNICEF seeks alliances which fit with our values and with our programme, advocacy, and fundraising goals. So we ask ourselves whether the proposed alliance helps UNICEF work for the survival, protection, and development of children in pursuance of their rights.

Companies interested in the principles that guide UNICEF's alliances with business can learn more by accessing UNICEF's Guidelines and Manual for Working with the Business Community (MS Word). Alliances can take many forms including programmatic collaborations, advocacy and fundraising support or contributions-in-kind.


For further information on corporate pratnerships, please contact Violetka Minkova, Private Sector Partnerships and Fundraising Officer, UNICEF Bulgaria, at tel: 02/96 96 204, 02/ 96 96208 or e-mail: vminkova@unicef.rog.



UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.